Your most important customers, managed as one account.
Commercial sells, delivery runs, finance counts and technology supports. We help commercial leadership manage each key account across every area that serves it, so the relationship grows instead of fragmenting.
Strong parts. A cycle nobody runs.
Three sentences we hear from leaders in this seat. If one sounds familiar, the problem is probably between areas, not inside yours.
Our biggest customers deal with five of us, not one company.
We sell what operations then struggles to deliver.
Renewals surprise us. We find out about risk too late.
Your key customers are where the company gains most, and loses most when areas don’t talk.
A key account is served by five areas and owned by none. Renewal risk shows up late, commitments outrun capacity and growth inside the account depends on luck. Managing the account as one is how the relationship grows, and how your advantage with that customer becomes hard to copy.
Six things we put in place.
Concrete work, built with your people and kept running, not a report.
Read key accounts across areas
Value, risk, cost to serve and commitments of each account, seen by every area.
A joint account plan
One plan per account, with owners in commercial, delivery, product, finance and technology.
Commitment rules
What can be promised to the customer, and who confirms the operation can deliver it.
A monthly account review
A cadence where the plan meets the evidence and decisions are made in time.
Early renewal and risk signals
Signals that reach the people who decide before the quarter closes.
One account context
A single register of each account’s decisions, commitments and evidence.
Start focused. Expand where value warrants it.
Four steps we usually follow in this context. The first one is designed to be useful even if nothing follows.
One account that matters
We start with one strategic account, read with every area that serves it.
Reading and plan
We map the account and build the joint plan, with owners and dates.
The account rhythm
The monthly review runs on evidence you already have.
More accounts
Once it holds, the same logic reaches the other key accounts as a co-sourced capability (BMS).
The interfaces this work crosses.
We enter through your function. The work follows the value across every area it touches.
What was sold versus what can be delivered.
A customer who meets five departments instead of one company.
Deals whose economics only become visible after signing.
Two ways in, one territory.
Most clients use both, at different moments: consulting to redesign, BMS to keep it running together with your team.
Change how the system works.
Redesign how key accounts are managed: the account architecture, roles across areas, decision rights on commitments and the account rhythm.
Keep management capability running.
Strategic account management as a co-sourced capability: keeping each account’s context, preparing account reviews and tracking commitments and evidence across areas.
Read. Decide. Mobilize. Adapt. Here.
The same management loop, with the questions this seat needs answered every cycle.
What is happening in each key account, seen by every area at once?
Where do we grow, protect or change how we serve?
Who in delivery, product and finance owns each commitment made to the customer?
Did the account grow, renew or erode, and what changes in the plan?
Results you can hold us to.
- Renewals that stop being surprises
- Growth inside accounts, not only new logos
- Commitments the operation can keep
- Customers who feel they deal with one company
Context map
Commitment register
Decision register
Evidence ledger
Part of the nine artifacts every mandate keeps. Over time they live in AugIQ.
Same logic, different seats.
CEO · Strategy · Finance
Strategic choices, allocation, investments and enterprise coordination.
Operations · Delivery
Capabilities, operating model, performance and cross-functional coordination.
Product · Digital · Transformation
Demand, portfolios, adoption and value realization.
Technology leadership
Business–technology alignment, architecture choices, data and AI.
Which question crosses your areas?
Bring one. We’ll read it with you across every area it touches.